We operate with a proven methodology rooted in understanding how businesses can maximize their marketing dollars through strategic, creative partnerships with sports teams and sporting events. Our founder—and over 50% of our curators—are team sports parents who understand firsthand the powerful impact sponsorship has on a young athlete’s experience, access, and opportunity. We are not detached corporate executives focused solely on the bottom line; we are deeply invested in building partnerships that create real value for both brands and the teams they support.

Success is measured through a combination of media exposure, engagement rates, direct revenue, and audience feedback. We evaluate sponsorship effectiveness across three core dimensions. First, we assess whether the sponsoring business achieved the return on exposure (ROE) expected from its marketing investment. Second, we measure the impact of the sponsorship on the organization being supported, including access, growth, and program sustainability. Third, we track the broader community impact and engagement outcomes. All metrics and performance data—including reach points, engagement, and exposure—are monitored and reported through the Thrive Connect system, which provides comprehensive tracking and accountability.

We support sponsorships of all sizes—from major corporations to local small businesses. We believe in a layered sponsorship approach that creates stability and flexibility for organizations, including a title sponsor supported by multiple co-sponsors. This structure allows teams and organizations to build a balanced, sustainable sponsorship portfolio rather than relying on a single funding source.

Our done-with-you sponsorship readiness engagement is structured as a six-week contract, focused on preparing your organization to pursue sponsorship opportunities effectively. Our done-for-you sponsorship curation engagement, where we actively secure sponsorships on your behalf, is structured as a six-month contract. Longer-term engagements are available and may be customized and negotiated based on the scope, objectives, and needs of the organization.

Our average sponsorship curation timeline—from the start of curation through negotiated funding and sponsorship close following activations—can occur as quickly as four weeks and may extend up to six months. Timelines vary based on several factors, including corporate approval processes, internal company policies, and sponsor decision cycles, all of which can impact how quickly sponsorship commitments are finalized.